Custom Catalog Visibility

Custom Catalog Visibility builds on Shopify’s native catalog capabilities by controlling not just what products are available, but how they’re shown to each customer. The result is a more focused, personalized storefront experience.

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Custom Catalog Visibility
Details

Products, collections, and bundles can be assigned based on company or location, allowing each customer to see a tailored set of items.

While Shopify controls product availability, this module goes a step further by shaping how those products are displayed. Instead of relying only on catalog assignments, it enables a more curated view of the storefront.

When a customer logs in, their homepage surfaces only the products and groupings that are relevant to them, making it easier to find what they need.

How It Works

Products, collections, and bundles are assigned to specific customer groups. When a customer logs in, the storefront updates to display the appropriate catalog and homepage experience based on their company or location.

B2B Use Cases
  • Limit product visibility by customer, company, or location
  • Create curated catalogs for specific accounts or segments
  • Support contract-based or region-specific product offerings
  • Simplify ordering by removing irrelevant products from view

Industries That Benefit

Industrial Supply
Wholesale Distribution
Government, Education + Public Sector
Healthcare + Medical
Manufacturing
Construction + Building Materials